Overview
A strategy project analyzing Zudio, a fast-fashion retailer, and designing customer acquisition and retention tactics aimed at Gen Z shoppers.

What I did

• Researched the India fashion retail market and identified Gen Z as an underserved, high-value segment
• Designed a tiered discount structure and a ZPoints loyalty program with Bronze/Silver/Gold tiers
• Built curated bundle pricing across 5 customer segments and a referral/group discount model
• Delivered a 4-month phased rollout plan with defined KPIs per phase

Results
Referral program modeled at 2–4x cheaper acquisition cost than digital ads; 4-month execution roadmap with phase-specific KPIs

Takeaway
Strategic thinking backed by real market data — from acquisition economics to execution planning.