Overview
A self-directed project setting up SEO tracking and monitoring organic search performance over a 3-month period using Google Search Console and GA4.

What I did

• Connected and configured Google Search Console and GA4 for full-funnel tracking
• Monitored organic search metrics: clicks, impressions, CTR, and average position
• Analyzed traffic sources, audience geography, and on-site user behaviour
• Diagnosed a 0% week-2 return rate and built a prioritized fix list: UTM tagging, conversion tracking, clearer CTAs, and a content strategy to grow organic reach

Results
203 impressions · 9 clicks · 4.4% CTR · Average position 29 · 76 active users tracked over 28 days

Takeaway
Full-funnel analytics skill — not just collecting data, but reading it and turning it into a clear action plan.