Overview
A live search campaign built to test paid traffic generation, budget pacing, and keyword-level performance.

What I did

• Set up and ran a Google Ads Search campaign with a ₹150/day budget
• Monitored device split, audience demographics, and keyword performance
• Identified budget pacing issues and produced optimization recommendations

Results
157 impressions · 8 clicks · 5.1% CTR · ₹56.21 avg CPC · ₹449.67 spend · 89.7% optimization score

Takeaway
Hands-on experience running, monitoring, and diagnosing a live paid campaign end-to-end.