Overview
A team branding project building a full brand identity and go-to-market strategy for COCANE, a concept beverage brand centered on natural coconut water and sugarcane juice.

What I did

• Developed brand positioning, vision/mission, and core values (purity, freshness, sustainability)
• Built the brand kit: logo, tagline, color palette, and typography system
• Mapped a 5-stage customer journey with defined touchpoints at each stage
• Conducted competitor analysis and defined the brand’s unique selling points

Results
Complete brand identity system and customer journey framework, benchmarked against 3 real competitors

Takeaway
Full brand-building experience — from strategic positioning through to visual identity and go-to-market thinking.